It'd be interesting to contrast post-broadcast website engagement with other ad campaigns for similar events; perhaps the payoff exceeded the cost, though obviously it's not the sort of stunt they can repeat without putting their broadcast licenses at risk.

It maybe is but do it again and I wonder if they can jack that up ...

For context: It’s ~0.01% ($.5M/$4.4B) of the company’s revenue for that year.

(I’m not weighing in one way or the other here)

> That may be difficult, however, since the FCC says in its proposal that the company had $4.44 billion of revenue in 2021.

Edit: Wow, looks like I really messed up the math. It has been updated. Thanks for the comments pointing that out/asking about it.