You can tell that they're fake as the price is unrealistic.
Another way to determine if you've got a fake drive is that the I/O speeds will be much slower than a usual SSD.
I think the user journey is sort of like:
- oh let me search for a portable SSD drive with a lot of space
- wow, this one is BIG (1TB!) and costs less than Samsung ones; well who cares, even if it lasts 2 years, it's still 1/2 the price
- buy it
- be fine with the no-brand
- write a great review where you think you got a great deal and you're smarter than those who pay so much for the same size (hahah!! lol!!)
and the irony is that it might indeed last 2 years before they find out that it's BS :D
It's not possible to buy 10TB of storage for the prices listed as a hard drive, not to mention as SSD.
Further, a lot of them have the trappings of a scam: e.g., can't spell worth shit, the same product is somehow sold by 15 different companies all with very fake sounding names, etc.
Go to a reputable manufacturer, like Seagate, and find a product. E.g., a 1 TB SSD will set you back $130. Now, the listings here are half the price for 10x? Too good to be true.
Thanks to OS abstractions and all, 90% of people will never notice, or once they do, they remember that too cheap is most of the time scam :)