The good thing is that the prior experience of lesser-known and more-famous online communities/media outlets has given the next entrant in this space plenty of accumulated wisdom to capitalize on.
Paywalls are part of the solution but they can't be the only one because there's always the tradeoff there between making the cost high enough to weed out the majority of bots and fly-by-night spammers, but also low enough that it's not a significant barrier to entry for community growth.