Thanks! The Treasuries view is a nice one indeed, took me a night to find a good way to keep it stupid simple and fast.
My motivation is coming from previous mashups I did in the same style. http://Scrolldit.com which was featured on TechCrunch (http://techcrunch.com/2011/10/25/scrolldit-i-heard-you-liked...) and another mashup I did http://www.ScrollFriends.com (Facebook Scroller, no viral)
However Scrolldit is (most of the time) a pure timewaster, check this: 377.913 (unique visits) x 1.20 (avg minutes on the site) = 453495,6 minutes = an impact of 314,93 wasted days on our world economy.
However with all those minutes wasted I felt the need to do something productive, I think Scrollsy.com is a good try. Supporting all those small shopkeepers, trying to give them more exposure.
Good idea to do the blog post, it's on the list!