It’s not like they’re likely to change their business model to online advertisement. And assuming the tech actually becomes available, what do you think the future post-singularity post-scarcity society will do? Keep them old-timer heads frozen out of spite?
Either way, it’s a matter of probability. 0.000000001% of survival is a lot more than 0%. By the looks of it there’s a lot of Everett branches out there, too. It seems worth a shot to some people.