Few months ago I finally accepted that Google is a business that will adapt itself to serve the majority of people that use it, including finding a business model that makes them keep afloat (like adding ads, filtering results, etc). I have been banned from this 'majority of people' group by committing the most scary of the acts: I got old. I don't care about empty blog posts, pages about celebrity gossip, SEO filled articles about that one thing you should definitely change in your life, etc. Seriously, people are learning to game the search engines before they learn how to write anything of value! And it kinda works because by the time I realized the emptiness I have already clicked "Accept only required cookies" and closed two ads on the most creative positions they could come up with! And they will be more creative with the X button next time, I JUST KNOW IT!

Pay attention to the comments around this community and others and you won't go a month without reading a comment or a post complaining about Google Search. For one, the other services google produces are good and I pay for some as I find them valuable. Second, I love the past of google search, it helped me a ton. Third, I know that Google Search is such a popular thing that you'll always find someone complaining about it, I get it, but it is my feeling that present-day search for google has been rotting away slowly for the past years. My Google-fu was envious back in the day and if you remember or used that term before then you are probably getting old too, sorry, but do join me in my mid life crisis and let's long for the good old days!

I now use Kagi search. It is not perfect nor updated as often as Google Search but I pay for it out of principle: I hope that more people will do it, and since only people who cares about search would do such an unnecessary act, it will probably get optimized for weird people like me.