It was a website that "sold" replica/counterfeit watches.
I was enthralled with them as a child for some reason. I knew they were popular items on the fledgling internet so I created a webpage for them on geocities and setup an email address to contact if you would like to purchase one.
I had lots of interested parties who wanted to buy the watches but unfortunately my parents would not front a 12 year old the cash required to purchase them in bulk from the shady internet supplier I had found. Probably a smart move on their part.
Fun times!
I ended up purchasing a few really high quality replicas when I visited China decades later as an adult.
I miss the early internet.