I can hear it now:
"We're not being anti-competitive. Our users, and US courts are demanding we lock down our users' privacy. We have no choice but to comply. Maybe Google and Facebook can work out some other way to make money?"
"Oh, yeah, I guess you're right? They are pretty big competitors. Pity that. Oh well, what's to be done? We're all obligated to operate within the confines of the current legal environment after all.'