Yeah I wish I wasn't anti-ad but it's so bad... Ads between every paragraph or ads that pretend to be a virus so some fake Microsoft/Amazon scammer can get you to call them.
It's funny I wonder about the influence of ads too like you by using ad block experience a better internet (no influence on behavior).
There's a hijacking thing too of intent, at which point I modify websites to hide these above the fold attention grabbers.
My kindle forces you to read an ad everytime you turn it on. I know you could root it, lost money on device, etc...