Did anyone else not notice that Hostess (Twinkies, etc.) went bankrupt today?

money.cnn.com

19 points·pud··10 comments

I've always wondered why you can't get Twinkies in places like Europe and Australia. Those things are mentioned in so many TV shows and films that the brand awareness is already there, and I know for a fact that lots of non-American's to whom I've spoken are intrigued to know what they're like.

They taste terrible. Try them once, never again.

To make it work they'd need to produce a segmented version.

They're for kids, who appreciate the bland taste and devour them. I don't think I've had one since I turned 10.

The parent was referring to adults trying them.

Sweet things seem to be quite different between cultures, probably because of what people get used to as kids. Chocolate varies a lot between countries for example. I dont think twinkies would be popular.

Living in Europe, I have never heard of Twinkies before. I don't think they are mentioned by name in TV shows or films.

Oh, I noticed. And I wonder how a company which caters to the growing obese population manages to fail!

This isn't the first time they've filed for bankruptcy so it's not too much of a surprise, they will undoubtedly sell their brands off and come out fine.

> I wonder how a company which caters to the growing obese population manages to fail!

Over-generous pension plans.

This is management's claim, not objective fact, and probably open to dispute. From the comments on the New York Times article, I'd guess the unions have quite a different perspective.

http://dealbook.nytimes.com/2012/01/11/hostess-files-for-ban...

I walked past one of their factories today in Seattle and saluted.

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