Interesting that this article positions the operator as more "sexy" than the strategist. Most writing seems to go the opposite way that being a high level manager (Director +) is the more desirable role.
I love the site myself. It generally stays apolitical, and I have learned quite a bit from it. Ironically, most of what is in the blog applies to people across the board, not just men. Things like how to drive on icy roads, how to become social in your 30s, etc.