There is some truth to it. I personally don't read most blog post, including medium. The quality of content is IMO proportional to the author's experience and their effort in producing the content. On medium/Twitter/whatever blogging platform it is just too easy to create crap, crap that aims to "build up audience". Flood them with AI generated content might hint reader to go somewhere else, hopefully somewhere with more depth.
Book is where I find the most value.