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Happy to see a Swiss online retailer on HN, where the audience is more US focused.

Amazon has little traction in Switzerland still.

Swiss people like to support local businesses, hurray!

The Amazon website is just pure and utter garbage. I seriously don't know why anyone can buy anything there. They would have to sell everything at least at halve the price for me even considering using them instead of Digitec. Amazon has little traction because Switzerland is small so they don't care, not as price sensitive as others and hence people don't like to torment themselves just to save a few bucks.

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