None of the APM providers like New Relic, Data Dog, or Azure App Insights want a
truly open ecosystem.
The only reason they support "Open" Telemetry is because they're worried about lock-in at the data sources.
For example, App Insights supports rich/structured telemetry via its proprietary SDK and various APIs. No open-source developer in their right mind would ever hard code such a proprietary dependency into something published under a truly open license.
Now that rich telemetry instead of simple text logging is starting to become an increasingly popular approach, the proprietary APM vendors got nervous that they would get "locked out" of the entire open source ecosystem, to be replaced by a data source that is open and not compatible with their proprietary sinks.
Hence Open Telemetry.
It was always about making the source open, not the sink.