Thanks I really appreciate that. MMA (UFC specifically) is still wide open to advantage betting because lines are often highly narrative-based. Data itself WRT to MMA is often misleading though for so many reasons (e.g., low quality of opponents presenting a skewed perception of fighter ability). However, looking at specific things is often quite useful.

The submission charts section of the site was particularly useful to me. You find that some fighters are skilled at one specific submission and that sometimes their opponents are highly vulnerable to that particular submission.

A big issue I found when trying to market the site was that, the majority of bettors have no interest in looking at data, reviewing fights, or putting any time towards making informed bets. Most people prefer to place bets naively primarily for the sake of entertainment.