The bow and stern each fold in toward the center of the kayak — about 1/3 of the way each. Then the whole thing folds in half along the centerline.
It's a good point though. Their advertising is like the smoking ads of yore.
I designed and built stitch-and-glue kayaks using Freehull and then Rhino to create the best 2D panel development I could at the time in the early 2000s. Watching the 3D kayak form as I stitched the 2D flat panels together was amazing.
These Oru kayaks also have a limited fold-unfold number of cycles.
I was looking to buy one but it didn't make sense with where things are at now. But maybe in a couple years when construction and/or cost gets a little better.
When the election was over, I went and collected a bunch of coroplast signs and have since turned them into all manner of things. My DIY ebike battery needed an enclosure as its a giant 13s10p from recycled laptop batteries. I folded up a old sign and used zipties to hold it together. Strapped it to the bike and Bob's your uncle... It works a treat!