I see Samsung as great reproducers but not necessarily innovators (at least not to the degree as a company like Apple). Their look&feel and marketing("Galaxy S2 Now In White!") snuggle up too close to Apple(in my opinion). On top of that, even though they make great individual products, I don't believe they have nailed a solid integration for syncing or updating between all them(Samsung Kies anyone?).

I see Apple making a huge dent in the TV market by providing stronger integration, unique look/feel, and some bells & siris (just like they did to the MP3 market and then the phone market). That is, if they do end up making a stand alone TV at all.

Who knows? I do agree it will be fun to watch.