I was in a big box store and I saw a Samsung blu-ray player that allowed control from your smart phone.

I don't know how well this works but if it works better than my current htpc + android + remote apps (which don't well together), I'd be super impressed.

Samsung already has a lot of integration nailed. Their products work well together. When I pop in a blu-ray, the tv turns on along with the sound bar. The remotes work well together (I can't speak to how well this works for other manufacturers like Sony).

If you throw a smart phone into the mix, that actually works as a remote for the TV and Blu-ray, I would be very impressed.