Yes, I realize that, but there is still something to be said about the direction animation-heavy websites are going. Because of the novelty of presentation styles like this, I would argue that they're a weaker form of presenting information. It certainly draws the audience away from what's actually on the slides.

For instance, the first time I went through this site, I read the first slide, then flicked through the pages and only upon a second visit to the site did I actually read what it had to say. This obviously isn't the case for everyone, I know.