Text is eternal and has a nice Lindy effect going for it. However this article doesn't address the core problem indie bloggers are facing, discoverability. It reads like a self fulfilling prophesy and dismissed the inroads made by video. Many programmers these days simply jump to YouTube to solve a problem and videos solve these problems satisfactorily.
To make blogging great again, we need to solve this issue of discoverability. Otherwise we're all screaming in the wind.