I even find that very few will bother with reporting tools (eg Tableau) for simple self-service.
Instead, the expectation is that there will be a programmer/DBA/report writer position dedicated to producing analytics "on-demand."
But in the end, all roads lead to Excel. No mater what tools you use, someone higher up will still request "But could I get this in Excel?"
I imagine SQL would be harder and more annoying for biz folks. A programmer might be right "expert" to get the SQL working (Usually the programmer itself is a generalist when trying to write SQL for analytics).
A text-to-SQL tool will help create the queries quickly; it is much easier for an engineer to verify the generated queries and the results of those queries.