the problem with mobile websites is that they have to compete with the app store. if an iphone user wants a train schedule, are they more likely to open up a browser and search google for "train schedule iphone" and scroll around clicking on random sites? or would they just open the app store, search for "train schedule" and easily see all available apps, ranked and reviewed, easily added to their home screen with a single click?
i run such a mobile website for metra trains (http://metra.jcs.org/) but because i have no native app in the ios or android stores, it doesn't see much traffic. i've thought about developing an app that just embeds a browser and goes to the site, just so it can be listed in the app store.
apple does in fact have a listing of mobile web apps at https://www.apple.com/webapps/ but i doubt most iphone owners even know it exists. it's also not very easy to use from mobile devices, strangely enough.
But I hear rumors that a lot of App Store apps get lots of downloads, even if they're nothing but links to existing web sites wrapped in an app shell. Many customers don't understand bookmarks.
it was strange to me too at first, but we built it in response to the fact that we kept on getting asked about getting onto the "app store" by small business owners who were going digital and building Wordpress sites. Everyone wants an app nowadays - so we're filling a niche.
In the end, browsers are great but mobile safari doesn't yet let you have access to everything you can get in Cocoa. We want to open those features up to anyone with a Wordpress site.
Mike
Ugh, that makes my stomach turn, but I know it's true. And I don't fault you for capitalizing on it, but man is it irritating.
Every merchant wants an app, but their customers couldn't care less. Not that it affects your business model in any way.
The real question - are these people willing to pay $500 to say "Look ma...."?