> There is a strange phenomenon online where people rush to oppose things like basic animal welfare and improved food labelling or any other change to the food industry. I find it hard to swallow that there's so many regular people out there passionately defending the rights of corporations to torture animals and hide what's in their food in their free time.
I am disabled. I cannot walk very well without an assistive device. I've noticed that, when you're disabled, the average person's level of caring about your disability extends right up until the point where you're even a mild inconvenience to them. And it's for any number of reasons: "you're faking it" "you're too young to have those issues" "it's bothersome to install a ramp for people in wheelchairs" "people's assistive devices (canes, walkers, ...) take up too much space" "you're too slow getting in/out of transportation" and the list goes on. I imagine it may at least in part be the bystander effect[0], but that doesn't explain people who can be actively malicious -- and that happens more often than you may think.
The point of this anecdote is that I think something similar applies here. IMO people _do_ genuinely care about what's in their food / how it's produced... but then _they_ would have to change for the situation to improve. Suddenly it's an inconvenience to them. If the relative suffering of a disabled person isn't enough to convince someone that an inconvenience is worth it, then caring about a bunch of animals in a factory farm is just an abstract concern that they don't care about too much, but changing it is something they care about because it affects them.
That's not to say that people are _selfish_, per se, or anything like that. There's only so much time in the day, life is busy for many people, social media demands attention, food costs and inflation and housing costs and ..., and many more are all issues that are a lot more immediate to people. It's hard to care about things that are mostly just abstract concepts you aren't exposed to, when you have much more meaningful day-to-day concerns.
[0] https://en.wikipedia.org/wiki/Bystander_effect