That's because people doing weddings are NOT selling photographs. They are selling their time and expertise, which will always be in short supply.
Like most things, that's negotiable. When I went looking for a photographer for our wedding, one of the first questions I asked was "How much extra do you want for a copyright assignment?"
The additional charge varied from $0-500. The ladies we chose -- though primarily for other reasons -- were in $0 group.
http://journal.dedasys.com/2007/02/03/in-thrall-to-scarcity
If what you sell is not scarce... watch out.