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I think this was done by the author to create engagement with their blog.

I'm not sure if there is a against this, but it feels kinda against the spirit of posting a title like this when it seems like the goal of the linked page is 20% to communicate the topic of the headline and 80% to drive you to other topics they have been posting about.

it's a business, they're trying to make money first, everything else (including the actual articles) come second

I'm always surprised when patterns like this actually work. But they do!

Try article mode extention