And both are big asset oligopoly industries. Content owners specifically don't have any reason to believe that better distribution channels will improve their bottom line.
Actually I think with record producers, video content owners & to an extent, publishing giants are all in a similar (leaky) boat. They are in a situation where life has been good, they are on top of the world. Only way to go is down.
Any move in the directions that technology is pushing towards like better, wider distribution, reduced production costs & power to the consumer is troubling. For one thing, they have a better hold on the here & now then the long tail. Sure they own most of it, but better distribution opens the doors to a groundswell of small producers. Expensive special effects, 1000 actor scenes, are no longer as big a differentiator. Now you want to give these $100k budget jokers access to living rooms?
Will better distribution make people watch more TV? probably not. Why take a chance?