I have thought the longest to build a replica of Calendly as a practice. And this got posted on front page.
Anyone know way a guide to make a landing page like the OP has?
Anyone know way a guide to make a landing page like the OP has?
1. Focus on advantages and benefits of your product straight on.
2. Do show your product. It’s hard and difficult to keep it up to date, but the value outweighs the cost.
3. Use short memorable phrasing, but expand as necessary.
4. If your product has nerd value baked into it (e.g. some powerful protocol that mainstream competitors do not implement) do make it a major feature but explain the benefits to the uninitiated (“we support JMAP, the more powerful alternative to IMAP that allows you to use X app and service”)
5. On the visual side: keep it simple and add a single gimmick, such a background pattern or a strange gradient. Reuse that same gimmick in subtler versions with color/shape/position variations. Always strive for readability, not effect.
6. Pricing must be easily accessible. Explain in simple words if exceptions apply (student discounts etc)
Completely off-topic and I apologize for the nitpicking: I recently learned the nuance between complex and hard [1], is there a nuance between hard and difficult?
As an experienced web designer I can tell you the design and implementation are straightforward, but very competently done. There are many things like the typography and UX writing that suggest this is the work of a fellow experienced designer. There’s much more here than what can be captured in a “guide” - it’s just an overall high level of design competence.
I think the best advice is probably to start as simple as possible: no more than two columns with responsiveness to one column, no more than a few colors, etc.
But also, I wouldn't be too hard on yourself comparing your own work to this site. Someone spent a lot of money on a three letter domain, and they probably spent some more on the design for it.
Content-first design: https://alistapart.com/blog/post/content-first-design/