But yes, all major companies still do something like this AFAIK, just with a larger population size now. Speaking from my experience at Amazon, the target was around 4%, but this was across entire departments. My department was 300 people. Is it possible that you can have a department of 300 people where you can't find 12 people who are below-average performers? Yes. Is it likely? No.
I don't know how many people the lead in the article managed. If it was a team of 15, he has a legitimate gripe. If it was a team of 200, not so much.