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I don't understand why every single company needs to maintain their own. And there's more than what's listed of course, Paramount, Hulu, and whatever that new one is with Lifetime.

It seems like at some point they'd rally behind whoever has the best interface and willing to accept deals - probably Hulu. Just charge for access to the content and forget about doing your own CDN and app dealings?

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I don't think the media companies are capable of cooperating on a platform like that.

You mention Hulu which I think is a great example of that model failing. Hulu was originally a intended to be that kind of platform, and has at times included investment from ABC, NBC, FOX, and Time Warner. Now Disney owns a majority share in it and it's a brand under Disney's streaming services, and I think would like to just fold it into Disney+, but they'd need to make some sort of deal with Comcast for their minority share.

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