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They have a publicly-accessible product with a userbase, that's their marketing. Google keeps saying they have something better, but nobody outside has ever seen it.

> revealed that it plans to launch its chatbot in private beta sometime in 2023

Last year, kids in school were already writing essays with ChatGPT.

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This is the thing that people seems to miss. It's very accessible to the average Internet user. Kinda like TikTok and Instagram, most teens have tried it out. Sure, the other FAANGs might have far capable AI teams most of that output run in the background. Few are available to the general public that went on to became viral on social media.

Yeah, and besides going viral, ChatGPT is known to be good in real-world usage. Hardly anybody outside of Google knows how Lambda compares.

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