https://www.inc.com/quora/how-early-streaming-video-led-to-u...
I wonder what ever happened to them.
Netflix would go on to offer to buy Blockbuster Online; Antioco turned the company down, assuming he could get a better price once Netflix’s growth turned upside down. Carl Icahn, though, who owned a major chunk of Blockbuster and had long feuded with Antioco, finally convinced him to resign that very same quarter; Antioco’s replacement took money away from Total Access and funneled it back to the stores, and Netflix escaped (Hastings would later tell Shane Evangelist, the head of Blockbuster Online, that Blockbuster had Netflix in checkmate). Blockbuster went bankrupt two years later.
OK, it was probably a mistake to cut back on "Total Access", but that takes on a deckchair character considering the whole firm was bankrupt in two years! That isn't a convincing support for previous management. ISTM the best decision for shareholders would have been to take the Netflix deal?