Netflix has been doing the same thing by cracking down on sharing of accounts between family members not living in the same house, etc. I'd probably sooner cancel Netflix or Amazon Prime than Spotify. I've actually been thinking about that lately because they seem to be putting out less nice content lately.

I might just start subscription hopping for a while. Binge on a bunch of HBO things. Cancel that, move on to Prime, pay for a few months of Netflix, Apple TV, and so on. The issue is that none of them have enough quality content to keep me there permanently and they all have some content that is at least tempting. There are a couple of shows per year on each that I really enjoy and then just a lot of filler content that I don't really care as much about. I actually watch more free content on Youtube at this point then Netflix.

There are a few alternatives to Spotify. I'd say Prime Music is probably the least polished of them. AWS for all their success as a retailer just never figured out how to do decent UX. Prime video is pretty bad for example.

I've heard good things about Tidal and I kind of like their focus on artist revenue. But for now, I'm pretty happy with Spotify and the switching is not really worth the trouble to me. In terms of cost most of these things are pretty close together.