This is probably the least tactical message amongst all the companies that have laid off people. Ek's spent most of the time rambling about efficiency and organizational changes to leadership positions who'll be least affected by the layoffs.

Then comes the layoff news. It's almost as if he's rectifying someone else's mistake and everyone getting laid off should be thankful about it.

I wish CEOs read some of the emails that recruiting sends to potential candidates before they set out to write a layoff post. Completely tone deaf.