I hope to give a little context on this. I have been fairly active in trying to immerse myself in the CO2 problem of the planet and what I have seen is that there are companies-interest groups that are lobbying for some technology solutions that require outsized investment. Hydrogen and Nuclear come to mind.
They are solutions which will soak up massive amounts of capital for years-decades before they will start paying off. They also know that if they don't market themselves as "the one true solution that solves all" they might not get the capital required to build out their vision. So they HAVE TO oversell it to cover all use cases where they could possibly be applicable and try to get money flowing into alternatives for themselves, otherwise they would not be feasible.
So this is at least one of the reasons for hydrogen problems. They try to create FUD about BEV so they can say hydrogen is better. Meanwhile fossil companies are like really happy about this:
- slows BEV adoption
- while alternatives are not there sell their own stuff
- hydrogen is also massive molecule shipping infra so they will bid for those projects
People who actually look into hydrogen will find lots of issues with the marketing:
- "green" hydrogen is nowhere to be seen in quantities
- real world round-trip efficiency comparable to ICE engines
- which leads to massive need to overbuild green electricity generation (== 2-4x bigger NIMBY/capital problems for nuclear/wind)
So the immediately deploy-able solutions of batteries and PV-solar that have no scale threshold are making their projects riskier.
In essence both nuclear and hydro require governmental funding to get started. So the same sales pitch is now also on political level. Lobbyists etc doing their dark FUD spewing things.
Bottom line of building out hydrogen from governmental monies means that the projects which absolutely have to use hydrogen to be green (steel and some other industrial processes, maybe flying too) will be cheaper because it has been subsidized by nations by having bought into other stuff which will not be used in scale because other market technologies are so much better for those use cases.
For example: I have a BEV and the range is good for me, home charging is 10-100x cheaper than hydrogen, I don't need to go to a hydrogen station etc.