In particular: hydrogen is bad for use cases with large numbers of charge/discharge cycles, because the "cost of inefficiency" is proportional to the number of such cycles.
However, for use cases with small numbers of charge cycles, like seasonal storage or backup against rare grid outages, hydrogen's big advantage -- the low cost of storing it, vs. typical short term storage technologies like batteries -- will dominate. Storing hydrogen underground in caverns has a per energy capacity capital cost of just $1/kWh, two orders of magnitude cheaper than Li-ion batteries.