Not only are the numbers impressive, the tools are impressive too.

But that doesn't change the reality that ad revenue related to search is the lion's share of Google's revenue. That makes them exceptionally vulnerable for a company of their size and breadth. And in that vulnerable area, anecdotally at least, the search quality feels as if it has regressed over the years.

Google was once the gateway to the web. Now they are the gatekeepers of the web.

Maybe I'm just nostalgic. Maybe things were never as good as I imagined they were. Maybe my expectations are unfair. But the Google of my memory was innovative. It delighted. That feels far removed from the Google of today.