In all honesty, 100 people is not a big number, you need people like accountants, lawyers, office staff and so on
I expect the bulk of those positions to be people trying to get someone else to buy the products/services they're selling.
In the end, it might really be just 10 guys doing the actual coding.
From a technological point of view I can't fathom how anyone would add this level of bloat to their project. Just write your SQL queries like a normal person.
also other features mentioned here https://news.ycombinator.com/item?id=34477321
Just because you think you can make their product in a weekend all on your own doesn't mean that to get to where they are a ton of people aren't needed.
At its core, their paid product is a thin layer over AWS and CloudFlare.
I'm not saying I don't like the product, I'm saying this doesn't make sense to me.