As the article's author, I like to rant about articles ranting about bloat being bloated themselves, but here's an opportunity to rant about an article ranting about rants about bloat being bloated, being bloated itself! The page has 1 MB of rather unnecessary illustrations (many of which are just amusing pictures), which is larger than most of the books (as it compares other pages to books).
It is surprisingly common for content to contradict presentation in such articles. Well, it is mentioned in the article already, but still strange how common it seems to be.
Edit: though this is not exactly an article, but rather a presentation's/talk's "text" version, and the illustrations are slides. So it probably wasn't meant to look/be quite like that.