As a result, in 2002, Free came up with their disruptive all-in-one 30€/month DSL box. The announcement single-handedly killed AOL France which was offering 45€/month for an inferior service, like the rest of the competition. The survivors had to align their prices, and there was much pain and rejoicing.
What I saw this morning could be history repeating itself. I wouldn't be surprised to see Bouygues Telecom (the "weaker" of the three legacy Mobile Carriers) shut down within months. However you put it, Free's offer is both superior on paper and cheaper than the competition.
I'm not sure about pricing of mobile plans compared to French ones, it was actually the opposite when I did a quick survey of iPhone plans comparing France's Orange to USA's AT&T offers, I saw something like a 30% cheaper phone and a 10% cheaper plan in the US than in France with napkin maths for taxes. One thing is for sure, we've had quadruple play offers for a while now, and the very low DSL price since 2002 helped a lot with the overall family budget.