A great demonstration of a market disruption by pricing. Xavier Niel's show was a mix of Jobs (staging, rhythm, ...) and Bezos (pricing, competition, ...). Wow !
– the Terms and Conditions sheet will only be "one page long" and "understandable by anyone", compared to the multiple pages of legalese of the current operators;
– they only have 2 offers (with a variant for current clients), compared to hundreds from the competition.
We all know the value of simplicity when making purchasing decisions (explained in The Paradox of Choice by Barry Schwartz).
Well done Free.
The show was a blast nevertheless!
That's obviously a gross reduction of what Job's Way was, but it is Job's most enduring legacy to the corporate communication world.
Besides, being "rude, aggressive, partisan, almost violent" sounds hardly un-jobsy, although he tamed it down during keynotes.