Could you clarify what you mean by "fraud"?
Free has been leading VOIP and unlimited calls from set-top boxes so I'm guessing they understand the dynamics of it.
On the other hand I would like to point out the user's perspective. Recently I've read about a case where a blind person calls a lot. Really a lot. Like from the evening to the morning, many days a week, domestic and international calls. It's his form of communication, since he rarely travels abroad or meets with friends in person. So to reduce his monthly bill, he went to a provider that promised unlimited calls. Needless to say, after a few months they've disconnected his number and billed him for premature end of contract (it is customary to sign 2-year contract), citing small print which mentions fair-use.