Ask HN: Are you switching to Google Analytics 4 or an alternative?

Have used Google Analytics for over a decade. It was free, simple, unlimited history and had good predefined reports.

Just looked into universal analytics. It has a limited history, and must be used with a separate program to make sense of the data, and has no pre defined reports. If I'm understanding correctly.

For a solo business it doesn't seem ideal. Want to know if people here will switch to it, or if they're using another alternative and what the costs are like.