We released this feature and published the announcing blog post, on April Fool's Day, 2010. I remember demoing it to the other GitHub guys and saying how funny it would be if we made this an April Fool's day post as though it was a big stupid joke but then it actually completely worked on every repository we had and we all thought it would be great. Until nobody believed us. Which in hindsight we should have seen coming, since that was the joke, but nobody actually tried it. Then people tried it and it worked and they thought it was a trick or something.
It was really helpful for people migrating from legacy SVN based systems to us (CI and stuff) but I'm surprised to some degree that it's still running 13 years later when nobody is really facing that issue anymore. And I'm still undecided if the joke was worth the massive confusion it caused. But if I'm pressed, I would say that I would 100% release it on April Fool's Day again.