To me the strategy has seemed so backwards the last few years.
You are the CEO of a giant tech company, and your goal is to achieve maximum well-being of the company in, say, 3 years time. You are confident you can weather the short term ups and downs. You could:
1. Follow trends. Go on a hiring frenzy at the same time as everyone else. You have to compete with absurd compensation packages because everybody already has a job or is getting multiple offers.
2. Buck the trend. Hire when others are in the middle of layoffs. Show strength when others are making their sheepish apologies. Pay discounted labour prices for top talent.
To me choice #2 is a no-brainer but obviously nobody will ever put me in a position to decide, and it's easy to be an arm-chair CEO. Is it really that these companies are so short-sighted, and are more worried about next quarter than next year? Could nobody see the interest rate hikes coming? I just can't imagine how executives/boards would overlook the impact on stock price if a company was publicly known to use foresight in their hiring practices. What if the headline was something like "Google hiring continues at same rate during recession," doesn't that send a strong signal to investors?