I wonder if the author changed the title or keywords when he shipped version 2. That's one of those hidden factors that can make a big difference in sales.
(Not to minimize the importance of word of mouth and a great product, of course.)
(Not to minimize the importance of word of mouth and a great product, of course.)
Keywords are one of those things you don't think about right away, but they can have a HUGE impact on search results in then end.
Screenshots are part of it. Word of mouth is also a big factor. If people actually do like your app you'll have positive reviews -- it's commonly said that reviews/ratings don't matter, but for some apps they seem to matter quite a bit.