Larry and Sergey used to proudly boast that they are not a “conventional company”. In fact, this quote is still in Alphabet’s home page:

> As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.”

Google looks more and more like a conventional big company with moves like this. They’ve become really boring in the last 5-6 years.