Google's sole purpose now is to increase profit by > 15% till eternity. No innovative tech can give >15% growth in profit every year like a clockwork. So they attracted bunch of number pushers who kept on putting more and more ads in youtube and search. They started chasing Amazon or Apple in Cloud or Phone hardware. They became 100% competition focussed and completely ignored their strength. They completely forgot that they are sitting on the next goldmine like LLM. It baffles me the the company which invented Transformer and has the worlds largest index can not build something like ChatGPT. But that is not going increase their profit in the next quarterly earning.