How long before Gemini does the same? As far as I'm aware, they funneled all of their customers' funds directly to Genesis.
Gemini customers put their own money into the 'earn' program, and if it was anything like Celsius, there's a different set of Customer Agreements for different services.
Ie. Gemini didn't 'funnel' any funds, customers' choose whether their funds were put.
I doubt Gemini has anything at risk beyond reputational damage, but they have to make a fight on behalf of their customers to mitigate the reputational damage.