The Dangers of Building on the Facebook Platform
insidefacebook.com
Everybody with a website knows that Google owns two of their most important marketing channels: organic search (SEO) and paid search (SEM).
insidefacebook.com
When you pick a platform to reach your customers, know there will be failures and set reasonable expectations about service. Sometimes you can compensate for outages and other platform problems, sometimes you can't.
That's where good customer service comes in. :)
-Matt