It was neither. It was a way to get people to go directly to Amazon in their browser rather than search items through Google. Clicking through Amazon from Google results gives Google an affiliate commission on those sales.
Is this observation based on knowledge of their motivations or just a deduction?
[1]: https://old.reddit.com/r/technology/comments/10ft5iv/amazon_...
They 100% did
> nothing more than a PR stunt/tax write off
Do you even know what a tax write off is? PR stunt of course, but that is every single company who also donates to charity. Should we instead shame companies for blatant PR stunts so that they donate $0 instead?
> Should we instead shame companies
Companies obviously exist for profit, but companies at the size of Amazon can take the view that doing good things is genuinely good for business on a level deeper than quick PR (creates company alignment, healthier economy).
PR is a competitive, zero-sum game.
> Should we instead shame…
Yeah. This isn’t a purity test for a company who’s genuinely trying to change things for the better. This is shaming using charity to launder human rights abuses, dishonest business practices, anticompetitive behavior and win favor with politicians.